LinkedIn is a great platform where you can create your
professional identity. When I say ‘professional’, I do not mean only software
developers (or should I say ‘techies’?). LinkedIn is a great platform for
students too. Students can connect with different Universities around the world
through LinkedIn University pages, lay a path for their professional careers.
By now you must have noticed that I use the word ‘professional’ over and over
again. I do so because LinkedIn is not a social networking site, instead it is
a business-networking site.
Unlike Facebook, Twitter and many other social networking
sites, LinkedIn is not the place to share personal updates. LinkedIn is the place
to build and develop professional relations/connections, showcase your
achievements, success stories, areas of expertise. LinkedIn is basically
presenting the ‘Professional YOU’ to the world. One important thing to do in LinkedIn
is to keep your account active by regularly updating your profile/skill set. It
is also important to maintain connection with active users. Here are some do's and don'ts when using LinkedIn.
Coming to security breaches in social media sites, LinkedIn
is no exception. Do you know that a year ago more than 200,000 LinkedIn account
passwords have been hacked? So, be smart when you set your LinkedIn password.
Hi Usha, your blog is well written and very informative. I agree with you that LinkedIn is a great resource for college student to begin their professional career profile or job hunting. And it is always true that there are no such social media exist without security issues. At the present time, social media and security issues always go hand in hand.
ReplyDeleteBut I disagree with you when you mention that LinkedIn is not a social networking site. In my knowledge, LinkedIn is a social networking site for business-networking/professional networking.
Overall, your blog is precise about LinkedIn and Branding. Good luck.
Hi Usha,
ReplyDeleteI absolutely agree with your point that LinkedIn is a great business-networking site. It moves away from a traditional way of handing out resumes to employers (not completely, but to certain extent). Recently, it was all over news about LinkedIn being allowed to use by teenagers. This will definitely benefit students through LinkedIn university pages as you have mentioned. It is really interesting to see how professional networking is making its way faster day by day. The do’s and don’ts are really helpful. Great work!